The cannabis industry has actually transformed tremendously over the past few years, with over 90% of Americans in support of the legalization of marijuana for either medical or recreational use (up from 62% in 2019). Medical and recreational item sales raised by 46% from 2019 to 2020, partially driven by the COVID-19 pandemic and also partly as a result of transforming regulations around marijuana legalisation. No more driven by millennials alone, practically every generation presents an opportunity for potential consumers.
Construct your cannabis advertising approach around the ideal target market
According to our study, the marijuana market can be separated into 4 significant segments: Baby Boomers, Regular Consumers, Affluent Households, as well as Acceptors.
To secure your piece of the marijuana market pie, you’ll want to create specific marketing methods around your targeted segment. This implies you’ll need access to thorough demographic data, including buying habits as well as consumption motivation. As soon as you have that data in hand, the following action is to prepare your cannabis marketing and advertising methods around those core customer segments as well as share them across the networks they trust for the most efficient reach.
This laser-focused and also extremely targeted approach to marijuana advertising will maintain your products relevant in the industry as well as should inevitably equate right into boosted sales.
As an instance, think about the affluent family group who are affluent, extremely enlightened, as well as invest over $623 million on cannabis-related products. This group is generally aiming to cannabis to help handle stress, and also they gravitate towards material from local information websites. In contrast, baby boomers make use of marijuana as a pain management remedy and also access info via search engines, on-line video clips, or papers.